HUMAN
VISION.
NEW
INTELLIGENCE.
AI-driven films, advertising and creative production. Human experience meets new possibilities.
Selected work.
Exploring the possibilities of visual storytelling through creative direction and emerging technologies.
What we do.
Director-led creative production, built around each brief.
AI Films & Commercials
Creative, cinematic content for campaigns, brands and digital platforms.
Director-Led AI Production
AI filmmaking guided by experienced directors. We bring in specialists across automotive, food, beauty, characters, animation and visual storytelling to match the creative needs of each project.
Hybrid Production
Combining live-action filmmaking, generative AI and post-production with the work of artists, illustrators, designers and other creative professionals. Technology expands our possibilities; people remain essential to every production.
Creative Development
Concept exploration, treatments, visual narratives and creative direction, shaped by human vision and emerging technology.
AI Previsualization
Storyboards, animatics, concept films and visual tests that help ideas take shape before production.
AI Teams & Production Support
Specialized creative talent and practical production support for agencies, production companies and brands — from assembling teams to developing workflows and delivering projects.
Responsible AI Production
We recognize the creative, ethical and legal responsibilities of AI-generated imagery and its commercial use. We work with clients and their legal teams to review rights, permissions, licensing and intended usage for each project.
Human vision behind new intelligence.
IMAGE TO BE ADDED
Héctor Palacio
palaceIA is an independent creative production initiative founded by Executive Producer Héctor Palacio, drawing on more than 25 years of international audiovisual production experience.
We bring together filmmakers, specialized AI directors, artists, illustrators, designers and creative production teams to develop ambitious work for brands, agencies and production companies.
Every brief deserves the right creative eye. AI is a tool, not a substitute for human imagination, artistic craft or creative judgment. We assemble teams around the story, not just the technology.
Human vision. New intelligence.
LET'S MAKE
SOMETHING
NEW.
GET IN TOUCH ↗MADRID · BUENOS AIRES · WORLDWIDE